The choice of a domain name - Branding Vs Keywords

The choice of a domain name often has a choice between two competing options, branding vs. keyword. This can be a difficult decision with far-reaching consequences and unfortunately we are forced to the right of the bat to be. A domain name can be overcome by evil, but it takes a large commitment in terms of time and money, so you better get it right the first time. This means you must carefully and honestly to your long-term objectives to evaluate and decide if you should giveThe site is a brandable domain name easily as FatCow or whatever your target keyword as Hotels.com.

The benefits of the route keyword are quite clear. Search engines have become more sophisticated, with the target keyword in the domain name has become less important, but still offers a big boost. The rankings of search engines are dominated by sites with the target keyword in their domain. Some of the most difficult to classify query yettargetkeyword.com first result. Even some large companies have had success with including Hotels.com and Cars.com. If you go after any target keyword, you will want to use the domain as possible.

That said, almost every major brand sites on the Internet domains. A good brandable domain is much easier to remember than a domain keyword, so you can repeat visitors and more than a good site. In many cases theclient actually type the name of the brand in search engines. If you try the next Google, Facebook, or even make FatCow, will almost certainly want a brandable domain name.

But what if, like most people, somewhere in between? You need to be carefully evaluated. A good word, full domain will help in the search engines for the keyword itself. The first time goes behind many of the key phrases that a baseadded with one or two more words added before or after, you should probably try the keyword in the field to get there. For example, Hotels.com is likely to rank high for the thousands of key phrases that contain the term "Hotels", as well as a great city to be taken. (Hotel in London, "" Hotel in Los Angeles, etc.)

Chances are that the primary keyword or expensive to control adopted in order to be better with a domain of pure brand. Some brands are notalso tell you on the site. An example is FatCow. FatCow hosting company has a discount, but if he had no idea what they did, the name would FatCow tell you anything. If you decide to go this route, you need a lot of time and money to promote the brand. Not only FatCow spend large sums of advertising dollars to their name all over the web, but have also worked in almost everything on their site. They use small words and word gamesFatCow game that helps the brand throughout the site.

There are a lot of things to consider when deciding on a domain and one of the biggest is whether there is a domain or brandable domain keyword. However, in the end, there are many successful sites that have all gone away, because what makes a successful site is not really the brand, but the content and promotion.

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