Example: How Website Monitoring Saved an Online Auto Parts Dealer

PROBLEM: Customers complaining about site outages and slow response times on the site. Hosting company says the problems have been solved. Our customers are dissatisfied.

METHODOLOGY: External monitoring on a page by page based on one-minute intervals identified problems.

SOLUTIONS: rationalization of shared hosting, fixing database indexing, DNS server upgrade by changing the web host's BGP configuration and regular websitemonitoring.

HISTORY:
Once seen as an alternative marketing channel, online shopping has carved its own niche market. The online shopping sector has grown rapidly, exceeding other sectors and opening new business opportunities. Factors contributing to the continued growth of online shopping with a wide range of products, convenience, lower prices and the availability of clear product. Recent investments in companies and large e-commerceA little more excitement in the sector and strengthen its roots.

This growth is not always easy. Although most shopping sites feel they have to get rid of persistent growing pains, some remain. A recent Andersen Consulting Services survey showed that more than 25 percent of the online shopping experience, not during holiday periods at the site of failure. Another study by NPD Group shows that up to 23 percent of online shoppers still experience temporary interruption website to leaveshipments, and customer service problems.

Dotcom-Monitor web site specializes in network monitoring to ensure the operation and performance in online transaction processing, including shopping carts, sign-in form submission. By simulating end use actions, Dotcom-Monitor.com verifies every step within a transaction, not only for the right content, but also for the services requested. If a test parameters fall outside the range specified, the personnel responsible for notification.

ADotcom-Monitor's recent clients, a leading online retailer of auto parts, approached Dotcom-Monitor with concern about performance issues Web site. Even after aggressive marketing campaigns, this retailer of brand components is a considerable drop in their business online. Customers constantly complain about site outages and slow response times on the site. Despite repeated complaints by the IT department to the ASP provider and reassurances from the hosting company that the problems wereresolved, customers remained dissatisfied.

Making a potential disaster for their business online, the IT department in search of third party service provider for their party control of e-commerce site 24 / 7 monitoring and identification of issues and dependencies that were causing interruptions website.

After a minute check every day for 7 days following problems were identified:

1. slow response of the Site
Report Dotcom-Monitor 'hours of "feature quickly discoveredproblems of poor performance. The crop minute performance was aggregated on an hourly basis in a weekly report. This report summary statistics on the transaction time. Information such as average response time (in seconds), the time required to access the site, and the number of successes and failures, provided a clear picture about site performance during different daily intervals. Using Dotcom Monitor patented algorithm, it was possible to calculatethe slow reaction times to the site. Dotcom-Monitor shows that although the e-commerce site hosted on a shared server, mostly during a few hours in a day, other applications on the server consumes most of its resources. This led to the slow response of the site. This happened only at certain times, such as applying to the conflict was only carried out on a couple of times a day.

2. Slow response Web
The retailer's IT department also found that different pages within atransaction, such as the maritime history and "Print Invoice" has been very slow. It took a long period of loading, allowing buyers to the site to leave and instead call the customer service. Unfortunately, the other pages within the same transaction was very quick to load. Contribution to this discrepancy in the network, Dotcom-Monitor was able to identify the specific pages that were slow and online traced the problem to the database table to access these pages have been identified. Once it was a good indexingimplemented, the problem is resolved.

3. Problem of access to the Site
At certain times in one day, the retailer's site was completely inaccessible. Some services such as mail servers, web sites and proxy servers will not be available to the online world. To make matters worse, the ISP without problems, but customers were still complaining. After a game of ping pong "to determine what problems exist between providers and customers, Dotcom Monitor enables its"DNS Monitoring." Dotcom-Monitor server tested the dealer executing some query DNS servers every minute, the monitoring of the site revealed that a DNS server at times unable to cope with the problems. This meant that the DNS server to support the organization did not work consistently. The dealer updated the DNS server and the problem is resolved.

4. Site feedback ranging from differentGeographic location
Continuous monitoring has shown that this site shopping cart dealer responded at different speeds from different locations. Some customers complained that the site is open for too long, while others had no problems. Using Dotcom-Monitor "location report" feature, which data from multiple remote agents in various locations collects a traceroute snapshot was recorded. This report was accompanied by a message from any delay wasdetected. After analyzing the data, the ISP was found that the site uses multiple suppliers who are not quite sure with the peer hosting. This problem was identified and peering network with the ISP. They took the necessary steps to resolve the problem by changing their BGP configuration.

5. Frequent monitoring of the site downtime
The website of the dealer from time to time suffer downtime, resulting in customer dissatisfaction. The decrease was largelyrelated to software defects that the customer was not able to establish in a short period of time. These defects usually required manual intervention. Enter Dotcom-Monitor. The goal was to cut down immediately alert key personnel of any problem. Once website monitoring finds any problems with the Web, instant alert via phone and SMS will be sent to on-call personnel. This downtime reduced by an average of 25 minutes to less than 5 minutes.

In the currenthighly competitive environment, customer expectations about the availability of the website and the services are growing every day. What started as acceptable a few years ago is no longer the case. Website monitoring functions, such as direct alerts, detailed reports and aggregate statistics, helping customers find and problems, and so the customer experience.

external website monitoring service offered by companies such as Dotcom-Monitor has helped clients explore the issues andDiscover otherwise elusive information you need to take corrective action before receiving customer complaints. Dotcom-Monitor.com to extend services to all sectors. It 'important to note that the services of site monitoring are a must for all critical services, and are not just limited to the current example of the shopping cart customer. In areas such as finance, insurance, medical and manufacturing or an industry with high uptime and an excellent web site of the response,It is becoming essential for remote monitoring services of the site.

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As visitors to your website - DNS - Domain Name System

If the owner of a website, you probably hear the term "DNS" and "server name" from time to time. So what is DNS and how does it work?

Any device that connects to the Internet - it's the home computer, a phone or a web server hosting, was issued with an IP address (Internet Protocol).

An IP address is a unique set of numbers assigned to a device that can not be used by another device at the same time.

While the computerbe assigned a different IP address each time you access the Internet from home, web hosting services have a range of addresses assigned to those who usually do not change.

It 's much easier to remember a domain name for a set of numbers - and this is where DNS (Domain Name System) is crucial.

DNS does the magic, the translation of the name in a number of IP address through a DNS server or the server name. The Domain Name System ismillions of servers around the world, but behaves as a single database.

When you enter a Web address in your browser, the browser contacts a server name to an IP address equivalent. The first time you connect to the Internet for an online session, the name of the browser to access the specified server and ready for use.

If the server name that has not had a request to the domain name you typed in the recent and all the data is not cached,to contact a server. If the primary server has no information from the cache, forward the request to a server that handles extending the highest level, as as.com.au. A server information management all.com.au give information about the IP address and give them back.

Once everything is resolved, the browser is directed to the name server where host is the IP address assigned to the web, the host server looks at therequest and the appropriate page of the site is properly restored.

Although this sounds very complex and even the above is very simplified since the browser request to the hosting service is not just seconds - and thinking, much of this complexity and the need for domain names is simply too because that we are not very good at remembering strings of numbers!

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Deleted Domains Kickstart a new website

Are you ready for a new site online with a brand new domain name to launch? You might want to consider registering a deleted domain name instead. Some of the benefits to consider from this strategy.

Take advantage of previous backlinks

Very few deleted domain names is still a large number of sites still linking to them, even if the site on that domain is offline. By registering the domain name left for yourself, uploadingcontent, and getting back your life, you can use these backlinks ready to take in your quest for places of higher search engine.

Get traffic to your site from day one!

If you removed a domain name, you can sometimes drive traffic to their old site at that domain name back from the first day of his line. This traffic will come from the backlinks, possibly some search engines that still have old pages ranked, and some people hadthe domain bookmark their favorite and come back weeks or months later.

Do your research, but

There may be potential problems with deleted domain names that are also involved to go here. One thing I would recommend is to do your due diligence and ensure that the domain name will be removed to fit your purposes.

Registration of domain names are deleted just one of many strategies out there to increase traffic to new websites. Some people there is aMany of the best deleted domain names they can find, slap a few articles about it and wait to see the 'stick' to see. Others, however, carefully examining the domains deleted and choose only those that have a completely clean past.

Whatever you do, choose a domain that is focused on your main keyword and topic. Register a domain with health insurance, "the key to a free online gaming site only invites problems with the major search engines. Stick to relevant keywordsdomain names.

Whichever way you look at it all, deleted domains are worth a look.

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Web Hosting Website Migration Process - Moving From One Web Hosting Company to Another

This article provides a detailed step by step process for migrating a website from one web hosting provider to the next without disrupting the delivery of either the website or email services associated with the domain.

A summary of the steps involved in the process are:

Make sure you have all necessary information
Request set up of the hosting account with the new provider
Replicate DNS with the new provider
Re-delegate the domain name
Copy the site content
Test the site on the temporary domain
Configure email services
Change DNS records.
Migration completed

Before you begin make sure you have everything you will need to complete the migration. This includes, among other things:

Domain password or registry keys
Access to the web hosting account on the existing web hosting provider
Ability to perform database dumps on the existing web hosting provider
All SSL certificate files (if there is one)
Checked that the hosting platform is compatible (i.e. versions of applications, Linux vs windows).
List of all existing email addresses
Setup the web hosting account with the new web host

Make sure that the website hosting account is setup with the new web hosting provider. Setting up the account will not interfere with the operation of the existing live site. When the web hosting account is configured with the new host, you should receive all the access details for adding content to the account.

DNS Configuration

We highly recommend redelegating the domain name to the name servers of the new hosting company in advance of moving any other services, this is commonly referred to as the DNS.

DNS is usually handled by the same company that handles either website or email hosting or both. It is however technical independent and is a service that can be handled by different companies.

DNS is where the change is made made when a website is switched from one hosting provider to another.

We suggest changing the DNS to be hosted by the new provider but set the DNS records to continue to point all services at the existing hosting service provider. Once the DNS records are hosted by the new provider, change the TTL (Time To Live) attribute to reduce it from the standard 24 hours to 10 minutes. This allows us to make changes between providers in as little as 10 minutes once the services are ready to be migrated. This is a big improvement on the standard 24 hours since the level of disruption is greatly minimised and the risk of users being spread between old and new sites is so much lower.

We first need to make sure we have an accurate copy of the records from the existing host. The best way to do this is to request a copy of the records from the current host or DNS provider. If this is not possible, with a reasonable knowledge of the services in use on the domain name, it is usually possible to collect most of the necessary information that you need using tools such as dig or nslookup.

Site Copying

Once DNS migration has been initiated we have approximately 24-48 hours before the domain can be redelegated to the new hosting providers name servers. This will give us ample time to move the content across to the new servers. There are essentially two ways this can be completed depending on what information we have. If you have FTP/SSH details then you will be able to log in and copy the files across. Important things to note:

Databases? Make sure a dump is taken and saved in the home directory
Provided you have SSH access, the easiest way to copy the content across is to tar up the entire home directory and then SCP it across.

A simple way of copying an entire website if you have FTP access is using LFTP. Login to the server the account is on as root and:

$ su -
$ cd public_html
$ lftp

lftp:~> user
Password:

lftp:/> ls (just to make sure you're in the correct folder, otherwise cd to the folder containing the website)
lftp:/> mirror

This will mirror the entire contents of the website into your current folder. You still need to manually copy any databases across.

Without SSH/FTP access you can copy the site using Wget if you keep in mind a few caveats: Wget will only work when there is static content on the webpage, no dynamic pages (eg php, asp, shtml), no databases. If the site contains Javascript or Flash you might find you miss parts of the content.

Site Testing

Once the website has been copied test it on the temporary URL (as provided in the introductory email) for the hosting account setup and compare against original website to ensure everything is working correctly. If anything is not working, make sure it is fixed at this stage.

It is important that you confirm with the new hosting provider that you have completed your testing of the website.

Email Configuration

Assuming that all email services are to be migrated, a full list of email addresses that are required must be provided to your hosting company. If mail services are remaining with the existing host, or they are already handled externally it is important that you let your hosting company know.

Once they have been provided your web host should supply you with new username and passwords.

Note that if email services are to be migrated in most cases you will be changing the username and password details for email services. This change is the one that will have the greatest effect on the end user of the hosting services and it's important that it is communicated properly. If peoples email breaks these days, it's often more disruptive to their work than cutting of their telephone.

We've found that the best way to ensure no email is lost in the migration process is to leave the existing configuration in place, so that the mail client continues to check the old mail server, then add a new profile that checks the new mail server concurrently. This should usually be left in place for up to 7 days after the change over. It will ensure that any mail that still does make its way to the old location will be collected.

Finalise Migration

Once everything has been checked and rechecked we can switch the site across our servers for web and email hosting (by switching the DNS).

You should contact your hosting provider to confirm a time to make the change.

If the website uses a database it may be necessary to complete a final synchronisation of database immediately prior to changing the DNS.

Complete!

That's it, you're all done. You site migration should be complete and all traffic flowing to the new host with a minimum of disruption.

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Best Website Hosting Providers

There are a lot of benefits and advantages a business could get from tying up with a web hosting provider.  Aside from helping they promote their products; they can also aid them in increasing their revenue by cutting down extra costs.  Below are additional benefits a company could get by doing business with a best web site hosting partner:

They may choose which Operating System will best work for their company.  They also have the liberty to select which Operating System Support to use.  They may either go for a Linux or for an open source system such as Red Hat Enterprise, Cent OS, Microsoft Windows Server, Fedroa Core, and Debian.  Using an Operating system that you are familiar with helps you save time and energy.  It keeps you from the hassle of having to learn a brand new system.

Also, having the ability to choose your Operating system helps you manage your company's budget wisely.  If you worry about additional expenses, then you may opt for an open source system, since they do not cost anything extra.  If needed, then you can just purchase additional services like security patches upgrade, exposure and OS resolutions, and OS upgrade.  Choosing the best web site hosting provider among the numerous selections given may seem difficult.  But yet, it may prove to be rewarding as your business grows.

Data Center Services may help enhance your web hosting experience.  It helps you get relevant services to do tasks for your business smoothly and flawlessly.  Data Center offers exceptional services like firewall services, anti - virus programs, technical support, load balancing, D Dos (distributed denial - of - service attack) reduction and protection, backups and repair, DNS hosting accommodation, database management, disaster recovery, protection from an unauthorized user, performance tuning, software configuration and installation, load balancing, monitoring servers, user management, operating system, and simple network protocol.

Security of information stored online is very important.  And as such, companies should take extra measures in making sure that their database is safe from spammers, hackers, and worms.  Web hosting providers supply anti - virus programs, firewall protection, and scanning systems to prevent any unauthorized user from accessing confidential information on your website.  This is one advantage website owners could get from managed servers.  They provide extra security to your business and online information.  Hosting partners that guarantee added security should be on top of your list of best web site hosting providers.

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How to Get a Website Made

If you want to get online and are wondering, "How do I make a website?" you have three choices: hire a Web vendor such as a Web designer to make it for you, use an online template-based turnkey service or make it yourself from scratch. This article is specifically for the Web novice that simply needs a place to begin.

Every website consists of a domain name, a host provider and the website content. To have a live website on the Internet, all three things need to exist.

Today, there are countless services that offer all of this in bundled packages. Yahoo, Earthlink, Go Daddy, Network Solutions, Register, Domain, Host Gator and Domain Direct are just a few examples of companies that offer everything you need to get up and running. These companies can provide you with a domain name, hosting services, and usually a template-based, turnkey website creation service as well. Homestead is an online service that allows you to create a website from a list of templates, customize it and publish it on your own domain name.

And there are websites that allow you to create a blog for instance, and they'll host it for you. Two examples are Wordpress and Blogger. They are very easy to use, even for the novice and you don't need to know any HTML.

The downside to template-based sites is that they are cookie-cutter sites that risk looking a lot like other websites (especially ones in the same industry). And if they don't allow you to have your own domain name (like Blogger.com) then any marketing efforts are severely diluted.

Finally, you could take the time to learn the craft of making websites and make it yourself. This latter scenario is good for two reasons. First, you'll save money in the long run by doing it yourself and second, you'll always be able to manage and update your site since you created it in the first place and you have necessary skills. Of course the downside to this option is that it takes a lot of time and dedication to learn the art and technical skills necessary to make a website that works.

Regardless of the choice you make, you'll fare much better if you understand the fundamentals of making a website. So let's look more closely at the three parts that make up every website.

Domain Names

An example of a domain name is YourWebsite.com. A domain name is unique and contains two parts, the actual unique name and the extension. A domain name is also called a URL (for Universal Resource Locator). In the above example, 'YourWebsite' is the unique name and the '.com' is the extension. The.com extension is the most popular U.S. extension. Other examples of extensions are.net,.org, and.edu. Other countries use different extensions. Britain is.co.uk, Canada uses.ca and Russia uses.ru, for example.

You buy domain names from registrars, basically domain name brokers. There are many registrars in existence today. However, I always use the original company that used to have a monopoly on domain names back in the dawn of the Web, Network Solutions ( http://www.networksolutions.com ).

To determine if a domain name is taken or not (remember, they all have to be unique), just go to Network Solutions and type in the name you are considering and you'll find out immediately if it's available.

An important thing to remember when buying and managing your domain name is that they are "rented" to you for a set period of years. This means they expire. So if you don't stay on top of it and renew, then you risk someone else grabbing your domain name if you let it expire.

Also, it is infinitely better to have your own domain name than it is to use an online service for your website. Online services that offer you a website but the site "lives" on their domain name are not as good because your marketing efforts are wasted. For example, Blogger.com offers a service like this so that when you create a blog, but your new domain name becomes YourWebsiteName.Blogger.com. Notice that it ends in blogger.com, which is different than a site with your own domain name which would be www.YourWebsite.com. If you market the first one, you are actually marketing blogger.com, whereas if you market the second one you are marketing yourwebsite.com.

A Host Computer (Server)

A physical computer where the content of your website is stored is called a host computer or Web server. This server can be one you own or one you rent from a hosting company. I recommend that you use a hosting company since it is far cheaper and much easier to manage. To access the content on a server, you type in the domain name of an Internet-connected website, which then accesses the content stored on the host computer and serves the content back to you. (This is basically the same process as opening up you're My Documents folder on a Windows machine and clicking on a file, except on the Web, the file is located on another computer.)

Simply put, if you want a new website you'll need a computer to store it on that's hooked up to the Internet. There are a huge number of hosting companies out there that will provide this service for you, and often at very low prices. You can expect to pay a set-up fee and a monthly fee. The set-up fee is sometimes waived or could cost up to hundreds of dollars. And the monthly fee can range from a few dollars a month up to hundreds of dollars. Two popular hosting providers are GoDaddy.com and Earthlink.net. For a first website you'll be a lot better off if you use a hosting company.

The Content

The content of the website is the files that make up the site, which can contain text, images, applications and media. Web content can either be static or dynamic. Static content doesn't change or move. Text and images in an HTML page are often static. Dynamic content comes from a database and is processed at the moment the user accesses it.

Media content can be either audio or video files.

Dynamic content is managed by Web applications and usually accesses a database. Examples of website applications are forms that ask the user to give contact information that the user submits by clicking a button, or e-commerce where a user chooses a product and buys it with a credit card. There are many other types of applications on the Web as well.

What's important for you to remember is that creating Web applications is more difficult and more expensive than putting together a simple text and image website. This is because the skill level required is higher for those who write code to create applications and it usually takes more time to do. For a first website, it's best to stay away from dynamic content and Web applications. A simple text and image site will be enough for you to start.

How a Website's Content is Organized and Goes Live

The simplest way to understand this is to consider an example. Let's look at a three-page static website.

This hypothetical website contains a Homepage, an About Us page and a Contact Us page. The homepage is accessed on the Internet by typing the domain name (or URL) into your browser. When you 'arrive' at the homepage you'll see somewhere on the page two hyperlinks (links are the building blocks of websites and the Web as a whole). Links are generally blue and underlined. One link will say 'About Us' and the other will say 'Contact Us'. When you click on each one you'll be brought to that corresponding Web page. Back on the homepage, this list of two links is often called the 'navigation' or Nav bar. Most sites have many pages organized under numerous sections. Their navigation consists of a grouping of links that lead to each main section of the site.

In our three-page website example, the site contains a total of three HTML pages that physically reside on a host computer.

To have gotten this site live on the Internet you would have had to go to a domain name registrar (by going to their website or by calling them) and purchasing an available domain name. You would have then had to have the three static Web pages created (either by someone you hired or yourself), and then you would have had to have purchased a hosting service to provide a permanent place (a server) for the three pages to reside. Finally, you need to make sure that the hosting company associates your domain name with the machine your website resides on. This is called setting the DNS.

These three pages would sit there on the host computer, or server, and await requests from people on the Internet typing in your domain name into their browsers.

So to recap, here are the steps to making a website:

Buy a unique domain name
Buy a hosting service
Create the website content (either by hiring a Web design company, using an online service or doing it yourself) And many online companies offer all three of these for one price
Publish the content to the Internet by putting it on the hosting server that is hooked up to your domain name.
Ensure that the domain name is associated with your website and host computer (setting the DNS, which stands for Domain Name System).

Whether you hire a Web professional to do all these things for you, use an online service or do it yourself, you'll need to have each of these steps completed in order to get your site live on the Web.

If you choose to hire a Web professional or use an online service such as Network Solutions, GoDaddy or Homestead, you should ask them if they take care of each of the above six steps. If so, look at other sites that were made by them to see if they meet your standards. And be sure that the site is built taking into account what you want it to accomplish and who will be the site's audience.

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Dedicated Website Hosting - Is it Your Best Choice?

If you are looking at a web hosting company that offers dedicated website hosting, it may not be what you think. There are disadvantages to dedicated website hosting. First, dedicated web hosting, also referred to as having a dedicated server or a managed hosting service is where you, the client, lease an entire serve that is not shared with any other company or if an individual, no other individual.

Server supports and updates are done by the company you purchased your dedicated hosting service from and remember, you do not own the server so beyond your server lease payment; you may have additional fees for updating and monitoring your server. Further, if you or your company has a strong IT department or person, a dedicated server where you rely on the company your leasing it from may not be a good idea-a good IT person can tell you what your best server options are. Some dedicated hosting companies won't fix your server problems as quickly as your in-house IT team.

The costs of a dedicated server can be much higher than a shared server as well if you combine your lease payment with support plans and there can be many levels of support plans so if you choose the lowest paying support plan, when you do need help, you may have to pay additional support fees. A general rule of thumb when considering the price of a dedicated hosting service is to be prepared to pay five to ten times more for having one.

Reaction time for any problems with your dedicated server is also something to watch for. Make sure the company you are purchasing your dedicated hosting server from has 24/7 support if they don't you might not be able to do anything about your downtime if their support department is not on duty to help you or your company.

If you don't have a good IT person or servers are not your forte, you may not understand how it works or what to do if a problem arises so dedicated servers are generally leased by people who have a good working knowledge of servers and how they perform. If you are a beginner, dedicated hosting is not for you. Things like telnet or SSH can be hard to understand for the beginner.

Telnet is a text-based program that allows you to log into your system and is similar to DOS. Secure Shell or SSH is a network protocol where data can be exchanged using a secure channel. SSH was produced to replace telnet, which is not as considered as secure as SSH. Data transfers are not as safe using telnet compared to SSH and if you don't know or understand these, you could really hamper your server ability or problem areas. You should also be familiar with firewalls, server monitoring, back-ups and if you're not an IT person, you will have to call your dedicated hosting company if you need to reboot your server. All dedicated hosting servers are Unix or Linux based systems, another thing you should be knowledgeable about.

Basically, if you don't know how to perform administration tasks on your server, you will always have to rely on the dedicated hosting company's support service. Some of these problem issues can be handled if your dedicated hosting company offers a good and easy-to-use control panel so check that out before you buy.

Downtime is a big issue for anyone who needs to be up and running 24/7 and because a dedicated server is not at your place of business or home-based business, and you have no idea how to reboot the system, you have no choice but to call your dedicated hosting company and again, if they don't offer 24/7/365 support, you must rely on them as to when your server will be back up and running. The importance of 24/7/365 support is also important so ask about it and find out if the dedicated hosting company you have chosen monitors your system constantly at their end as well as performing daily back-ups on your behalf. If they don't provide either of these services look for another company that does.

Dedicated hosting is good for some companies and bad for others. Before you buy, talk with your company team, make lists of what you need and what you don't need and do your research on dedicated hosting companies and ask the important questions we've given you here. While dedicated hosting is not a wrong choice, it can be a hard choice once it's made and you don't know what to do if something goes wrong.

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Website Performance and Page Speeds Are Now Relevant to Google Page Rank

No more slow web pages - no more excuses!!

We all hate web pages that are slow to load but many site owners now believe that we all have high speed broadband connections and that they do not have to design a site for performance. How wrong they are! The network performance speeds can massively vary as most broadband connections are heavy contended. This means the end user experience of a site can still vary from very fast to frustratingly slow.

In addition to this, the average home connection does not have a high tech QOS to ensure that you can do your online banking when little Tommy next door is hammering the line downloading the latest game!

This new consideration launched by Google signals the beginning of interesting times. Network Managers are now going to have to align their work efforts even closer to the site business owners' to achieve the mutual goal of speeding up their website.

Maybe discussions about site design and the overhead of delivering large pages with many objects will be jointly had between IT and the Business? SEO, Sales, Marketing, Development and Infrastructure will all have to work and "compromise" together to achieve performance related objectives.

We are not very forgiving of slow web sites and will typically blame the site that we are visiting for an unsatisfactory experience. Whatever the reason and wherever the fault lies, the end user will leave with a negative perception of the site based on their encounter. It is not your fault but it is your problem!

Ecommerce sites are typically ahead of the curve on site performance as they know that faster sites offer a better user experience and in turn will increase the 'Browse to Buy' ratio thus making more money! With the new Google SEO implications, site performance will become increasingly important. Interestingly enough the ROI time of budget spent on optimising site performance will be further reduced.

So what can we do?

Websites are normally slow due to one of more of the reasons below:

1. The DNS server takes some time to resolve your domain name to your IP.
2. The Application/ web server is slow to create the web pages (maybe dependencies on backend systems such as databases etc).
3. The pages are large and take some time be sent to the client.
4. The code is not efficient for the browser to render.
5. Any part of the connection between the server and client connection is slow.

Remember the network is only as fast as the slowest link! So it does not matter if you have a high speed server network if you users are accessing your site over a contented ADSL. This is the last mile problem!

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